Divine Hair
Revamping Logo and Business Cards
2025. Cardstock. 3.5 in x 2 in.
Tasked with redeveloping a distinctive brand identity for an emerging hairstylist. The goal was to capture her signature "bohemian, high-glam, and bold" aesthetic using a mix of gold and red color palette with cheetah print patterns and tropical florals, authentically reflecting both her personal style and her West Palm Beach roots.
Front and Back Flat Design
Final Logo
To achieve this, I crafted a custom 3D logotype with a high-gloss finish, selected after extensive typographic exploration. The sparkles surrounding the text balance bold confidence with a touch of elegance.
The identity launched through custom business cards, featuring a layered cheetah pattern beneath a rich red overlay on the front to create a high-contrast backdrop for the gold logo. The reverse side integrates lush hibiscus motifs, tying together her signature visual language into a cohesive, memorable brand experience.
Proces Variations
Keywords: Brand Identity, 3D Logotype, Custom Typography, Print Design, Brand Strategy, Tropical Aesthetics, West Palm Beach, Hairstylist, Canva, Adobe Illustrator, Adobe Photoshop, Adobe Dimension.
